INCENTIVE TRIP CHILE | SANTANDER
The aim of this campaign was to draw to participants the delight and rich diversity that the winners would be able to enjoy throughout the trip. To achieve our goal we merged the Chile's most striking resources, its culture: gastronomy, wines and landscapes. Combining imagery, a pale-colored palette, aged paper and woody textures we reach elegance and tradition, as well as referring to barrels where wines are aged.