INTERNAL CAMPAIGN | NEXTEL
For the period of 6 months, Nextel Brasil promoted an internal campaign aimed on company's sales force. There was a measurement system in place and in the end of the campaign the salespeople who had scored the most would be rewarded with a trip. A visual communication was designed focused on “CINEMA” theme, using signs to refer to that universe and revealing to the participants they are as important to the company as the most famous stars in the cinema world.